business

How I Ran Pricing Tests for Training Subscriptions

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Lemme be the first to say that I’m not an expert on this stuff. There are SaaS experts doing a way better job of this. However, here in our smaller database server community, it’s a different story – so I figured you might enjoy reading how this works behind the scenes, dear reader. I recently decided to change the pricing model on our training videos. Before, you paid a fixed price (say $299) for 18 months access to a single video, or $699 for 18 months access to all of our training videos. The vast majority of buyers just bought everything,…
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How I Handle Intro Calls with Consulting Prospects

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In the SQLcommunity Slack #Consultants channel, Steph Locke (@StephLocke) asked if anyone was doing free consultations or office hours as a way of growing your opportunities. We had a good discussion in there, and I’d highly recommend that freelancers and consultants join that channel for help. I’ve done a free 20-30 minute sales call for years, and here’s the process that works for me. Let clients book the date/time. I used to make folks email us first with a brief description of their pains. We’d read that, make sure our company was a good fit, and send back a reply…
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THE Sales Question: “What Does Success Look Like to You?”

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Most of my sales work involves a productized service: the SQL Critical Care®, a package of consulting work with a defined set of steps and a finish line. But sometimes on introductory calls, prospective customers just start venting. They complain about performance, management, capacity planning, architecture, upgrades, downtime, cost, staffing, the last guy, and a litany of stuff. As a consultant, though, I can’t write a Statement of Work for that. Or to be more specific, I can’t write it up in a way that an executive will actually sign the contract to let us start work. So when I’m not…
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How I Handle Weekend and Holiday Work

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Vegas, baby! When you’re independent, sooner or later, somebody’s gonna want you to work on the weekend or on a holiday. Or, they may say something like, “Is there any way we could get into your calendar earlier, or get this done faster?” Here’s how I handle that: any money I make on weekends or holidays goes directly to my wife as purely discretionary income. This has an interesting effect on negotiations: it takes away all of my emotions from the negotiations process. Normally, when there’s money at stake, I’m interested in getting the deal signed, but since none of the money’s going…
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Thoughts on Giving Away How to Think Like the Engine

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This year at the PASS Summit, I submitted one of my favorite abstracts, How to Think Like the Engine. It’s an introduction to SQL Server internals. I was really excited when the session was accepted – I love this presentation, and I figured the attendees would love it too. When the Summit schedule came out, I saw that I was in the largest room. That’s super-flattering, a champagne moment, because I wasn’t really expecting that. That room comes with a perk, too: a camera man doing a live broadcast on the web. It’s exciting to be going out live online, free…
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Working ON Your Business vs Working IN Your Business

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Working IN your business means being a revenue-producing, product-fulfilling member of the team. Working ON your business means designing, planning, refining your business, but not directly producing revenue. Independent consultants typically work IN their business. When you’re a lone independent consultant or contractor, it’s easy to fall into the trap of spending all your time working IN your business. You find one or two good clients, and they’re willing to buy as much of your time as they can get. You work for them long hours, maybe 40-60 hours per week. Then one of them changes tacks, and doesn’t want…
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Behind the Scenes: Open Sourcing sp-Blitz

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Yesterday, we announced that we open-sourced a bunch of our SQL Server tools. I say “yesterday,” but I’m writing this weeks in advance because a lot of thought and planning went into this. Here, I’m going to give you the behind-the-scenes story as a small business guy. sp-Blitz and friends were successful. About five years ago, I launched sp_Blitz onstage at the PASS Summit. I wanted to really blow the attendees’ minds by giving them a tool that would make their lives way easier. It worked – that session was voted #2 of the Summit overall. That script inspired more scripts:…
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How the Company-Startup Thing Worked Out For Me, Year 4

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It’s time for my annual update on the wild ride. A brief recap of what’s happened so far: Typical partner meeting in year four, Vegas April 2011 – started the company. April 2012 – year one finished, but I didn’t blog about it right away. I wanted to get it into the rear view mirror for perspective before blogging. April 2013 – year two finished, so I blogged about year one. April 2014 – year three finished, so I blogged about year two. April 2015 – year four finished, so I blogged about year three. April 2016 – year five…
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Things Real Businesses Say to IT Consultants

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Peter Notarian (Photo by @Jenbeee) Before you sign a contract, read it. Here are some real examples of things I’ve run across: The employees who work with us must pass a background check. All of your employees must pass drug tests. (No wording about if someone lives in a marijuana-legal state, and how we’re supposed to react then.) Employees – not just the company – must be personally liable if something goes wrong. You must have $1mm liability insurance. You must have $10mm liability insurance. You are liable for everything that goes wrong, with no cap on liabilities. Any confidential…
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A million dollars.

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In my Epic Life Quest, sometimes I post [Redacted] achievements. It’s stuff that I’m really proud of, but I’m not quite ready to talk about publicly yet. Back in level 4 in 2013, I wrote: [Redacted] – I set a 2013 revenue goal for Brent Ozar Unlimited this year, and we made it! I’m not sharing the goal publicly yet, but I’ll circle back in a couple/few years and blog about it in my Life Quest category. Completed 2013. It’s been a few years now, so let’s un-redact that: the company hit one million dollars per year of revenue. To be specific, this wasn’t…
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Hi. I’m Brent.

That's me, Brent.

I live in Las Vegas, Nevada. I'm on an epic life quest to have fun and make a difference.

I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.

My current car collection includes a 1986 Ferrari 328 GTS, a 1964 Porsche 356, a 1971 VW Type 3 Squareback, and more.

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