I’ve used WooCommerce for years to sell training and online services, but I recently started using Gumroad. Here’s a quick comparison: The short story: Gumroad is for people who want to sell stuff right away, easily. WooCommerce is for people who want more power and control, and are willing to spend a lot of time managing their store. Now for the longer story, starting with my background. I’m a data professional: I help companies make their Microsoft SQL Server databases faster and more reliable. In my work, I sell training videos, live webcasts, and online service subscriptions at BrentOzar.com. I…Read
In 2013, mostly just for laughs, I ran a Black Friday sale on BrentOzar.com. It did way better than I’d expected – turns out a lot of y’all love Black Friday shopping as much as I do – so I gradually put more work into it over time. Woohoo, WooCommerce! Here’s how it did over the years: 2013: $52,780 2014: $84,577 2015: $167,728 2016: $181,457 2017: $439,550 – a great jump upwards that I was really happy with, but ever-so-slightly disappointed because I’d set an Epic Life Quest task goal of $500K. That goal seemed bonkers, but I put a ton…Read
For last year’s Black Friday sale, I set a goal of $500K in sales, then did a ton of prep work: Set up a new training class lineup with labs Added a new Live Class Season Pass so folks could attend my classes all year long Added a handful of guest instructor courses Wrote a multi-day email launch sequence To handle the doorbuster deal load, upgraded our web site hosting at WPengine to a $6k/mo plan It paid off with a big sales jump: $440K, well above 2016’s $181K but still shy of my ambitious goal. Later, after the sale…Read
First, a few disclaimers. If I started today with a mission to build a $1mm/year e-commerce business, I probably wouldn’t start with WordPress – I’d probably go with a purpose-built e-commerce tool like Shopify. There are even folks out there who will tell you not to start a blog on it either, and that there are better static content generation tools that don’t require web hosting. However, I’ve been powering BrentOzar.com with WordPress for over a decade, and it’s grown into one heck of a consulting and training business. I’m running over $1mm/year through it, so I should probably talk about the setup…Read
Hi. I’m Brent Ozar.
I live in California with my wife Erika. I'm on an epic life quest to have fun and make a difference.
I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.