Building the BrentOzar.com 2020 Black Friday Sale
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Seven years ago, I ran the first Black Friday sale at BrentOzar.com just for fun. I always like shopping for stuff like TVs around this time of year, even if I don’t actually buy anything – it’s just a fun diversion for looking. However, it caught on with consumers in a big way, so over the years, it became a really big deal for the business. In 2018, we crossed the half-million dollar mark, and then things got better in 2019 as well. Every year, leading up to the sale, I put a lot of thought into two things: What…
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