black friday

Building the BrentOzar.com 2020 Black Friday Sale

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Seven years ago, I ran the first Black Friday sale at BrentOzar.com just for fun. I always like shopping for stuff like TVs around this time of year, even if I don’t actually buy anything – it’s just a fun diversion for looking. However, it caught on with consumers in a big way, so over the years, it became a really big deal for the business. In 2018, we crossed the half-million dollar mark, and then things got better in 2019 as well. Every year, leading up to the sale, I put a lot of thought into two things: What…
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2018 Black Friday sales in WooCommerce

Epic Life Quest Task: Sold $500K in our Black Friday Sale.

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In 2013, mostly just for laughs, I ran a Black Friday sale on BrentOzar.com. It did way better than I’d expected – turns out a lot of y’all love Black Friday shopping as much as I do – so I gradually put more work into it over time. Woohoo, WooCommerce! Here’s how it did over the years: 2013: $52,780 2014: $84,577 2015: $167,728 2016: $181,457 2017: $439,550 – a great jump upwards that I was really happy with, but ever-so-slightly disappointed because I’d set an Epic Life Quest task goal of $500K. That goal seemed bonkers, but I put a ton…
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2018 Black Friday Sale

Building the 2018 Black Friday Sale at BrentOzar.com

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For last year’s Black Friday sale, I set a goal of $500K in sales, then did a ton of prep work: Set up a new training class lineup with labs Added a new Live Class Season Pass so folks could attend my classes all year long Added a handful of guest instructor courses Wrote a multi-day email launch sequence To handle the doorbuster deal load, upgraded our web site hosting at WPengine to a $6k/mo plan It paid off with a big sales jump: $440K, well above 2016’s $181K but still shy of my ambitious goal. Later, after the sale…
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Building the BrentOzar.com 2017 Black Friday Sale

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In 2013, just for fun and with almost no forethought, I announced the company’s first Black Friday sale. I figured that I love shopping for Black Friday deals online, and maybe other SQL Server people would get a kick out of it too. The first year was mostly for fun, but it turned out people loved it. I put more and more thought into it in over time, like starting the sale earlier (because a lot of corporate folks wanted the ability to get in on it, but getting pricing approved at midnight on Black Friday wasn’t gonna happen.) Gradually,…
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Hi. I’m Brent.

That's me, Brent.

I live in Las Vegas, Nevada. I'm on an epic life quest to have fun and make a difference.

I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.

My current car collection includes a 1986 Ferrari 328 GTS, a 1964 Porsche 356, a 1971 VW Type 3 Squareback, and more.

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