I’ve used WooCommerce for years to sell training and online services, but I recently started using Gumroad. Here’s a quick comparison: The short story: Gumroad is for people who want to sell stuff right away, easily. WooCommerce is for people who want more power and control, and are willing to spend a lot of time managing their store. Now for the longer story, starting with my background. I’m a data professional: I help companies make their Microsoft SQL Server databases faster and more reliable. In my work, I sell training videos, live webcasts, and online service subscriptions at BrentOzar.com. I…Read
I recently helped Hugo Kornelis set up a new WordPress blog at SQLServerFast.com, and I realized it’s been a while since I listed the plugins I recommend. Here you go: Crayon Syntax Highlighter – show your T-SQL code in all its glory. Has an SSMS 2012 theme, and you can set the default language to T-SQL. Editorial Calendar – I’m a huge believer in scheduling your posts ahead of time. This plugin gives you a drag & drop calendar so you can reorder posts when your priorities change. EU Cookie Law – because the European Union saves your life by telling…Read
First, a few disclaimers. If I started today with a mission to build a $1mm/year e-commerce business, I probably wouldn’t start with WordPress – I’d probably go with a purpose-built e-commerce tool like Shopify. There are even folks out there who will tell you not to start a blog on it either, and that there are better static content generation tools that don’t require web hosting. However, I’ve been powering BrentOzar.com with WordPress for over a decade, and it’s grown into one heck of a consulting and training business. I’m running over $1mm/year through it, so I should probably talk about the setup…Read
About a month ago when I announced my plans to build GroupBy.org, I wrote: And I bet I can do this whole thing for free, without charging attendees or speakers. Although I’m not betting too much – I’m a huge believer in the Lean Methodology, which means you risk as little as possible when you’re building something up from scratch. Here’s the tools I used to do it. GroupBy’s Infrastructure WordPress – it’s free, powers something like 25% of the web, is crazy extensible, and has an amazing number of plugins available. Pretty much anything I build online involves WordPress in…Read
Dear Blog Author, This is going to break your heart, but your blog isn’t my home page. I might subscribe to your RSS feed using Feedly, or I might sign up for email subscriptions when you post new stuff, but that’s gonna be the only time I see your content. So when I get excited enough about your work to leave a comment, I’m probably never going to see your response. Or anybody else’s response. The solution is really simple: when I’m leaving a comment, give me a box I can check so I can get new comment replies via email.…Read
I keep my How to Start a Blog post updated, but here’s some of the more advanced tools I’ve been using lately. These aren’t really install-and-go – they require a weekend of work to set up and configure in total, but the payoff is worth it. MailChimp email subscriptions – free for up to 2,000 subscribers, and really reasonable above that. MailChimp makes it easy for people to keep up with you by watching your RSS feed for updates, then sending those updates as nicely formatted emails to your mailing list. Plus, when you want to promote something else like an…Read
Hi. I’m Brent.
I live in Iceland with my wife Erika. I'm on an epic life quest to have fun and make a difference.
I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.