LinkedIn
Instagram
GitHub

Brent Ozar Unlimited

Ernie

How the Company-Startup Thing Worked Out For Me, Year 7

,
11 Comments
It’s time for my annual update on the wild ride. If you want to catch up, check out past posts in the Brent Ozar Unlimited tag. This post covers year 7 of the company – April 2017 to April 2018. This year was about making financial sacrifices. One way (certainly not the only one) to build an app is to work through these phases: Start by solving a pain manually with hourly rate consulting Gradually turn it into a productized service: a standard, fixed-rate consulting package Build tools so you can deliver the finished product faster (thereby increasing your profit),…
Read
Brent Ozar in Mazatlan

Refocusing My 2019 Plans: Letting Go of Consulting Employees

, ,
93 Comments
When last we met, dear reader, I was super excited that I’d broken $500K in Black Friday sales – a goal that I’d been working on for a while. I was really proud of that. That moment triggered a lot of introspection, though. In my post about year 6 of the company, I wrote about how the business was a stool with 4 legs: training, consulting, online services, and community. At that time, I didn’t have the skills to make the consulting leg of the business consistently profitable, so I laid off Angie, Doug, and Jessica. However, I kept Erik…
Read
Brent Ozar Unlimited, early 2016 at Cliff Lede in Napa

How the Company-Startup Thing Worked Out For Me, Year 6

, ,
14 Comments
It’s time for my annual update on the wild ride. A brief recap of what’s happened so far: April 2011 – we started the company. April 2012 – year one finished, but I didn’t blog about it right away. I wanted to get it into the rear view mirror for perspective before blogging. April 2013 – year two finished, so I blogged about year one. April 2014 – year three finished, so I blogged about year two. April 2015 – year four finished, so I blogged about year three. April 2016 – year five finished, so I blogged about year four. April 2017 – year…
Read

How the Company-Startup Thing Worked Out For Me, Year 5

,
15 Comments
Every year, I stop to look back at what happened a couple of years ago. This post covers April 2015-April 2016. My cofounders and I were all ready to try something new. Jeremiah, Kendra, and I had the same vision for where the business was going next (on-premises software), what the next steps were, and the speed at which we’d make the journey. We didn’t want to kill consulting and training, mind you, just wanted to build up a third profitable leg for the business. At the company retreat in Oregon, mid-2015 But in year five, both Jeremiah and I had the…
Read

Epic Life Quest: Another million dollars.

, , ,
10 Comments
Teaching in Portland, 2016 In my Epic Life Quest, sometimes I post [Redacted] achievements. It’s stuff that I’m really proud of, but I’m not quite ready to talk about publicly yet. The last one was hitting the $1mm/year total revenue mark. A while back in Level 7, I wrote: [Redacted] – I set a revenue goal for our company’s online sales (training classes & videos), and we crossed it. I’m not sharing the goal publicly yet, but I’ll circle back in a couple/few years and blog about it in my Life Quest category. Completed September 2015. It’s been a while now, so let’s un-redact that and…
Read

How the Company-Startup Thing Worked Out For Me, Year 4

,
24 Comments
It’s time for my annual update on the wild ride. A brief recap of what’s happened so far: Typical partner meeting in year four, Vegas April 2011 – started the company. April 2012 – year one finished, but I didn’t blog about it right away. I wanted to get it into the rear view mirror for perspective before blogging. April 2013 – year two finished, so I blogged about year one. April 2014 – year three finished, so I blogged about year two. April 2015 – year four finished, so I blogged about year three. April 2016 – year five…
Read

A million dollars.

, ,
4 Comments
In my Epic Life Quest, sometimes I post [Redacted] achievements. It’s stuff that I’m really proud of, but I’m not quite ready to talk about publicly yet. Back in level 4 in 2013, I wrote: [Redacted] – I set a 2013 revenue goal for Brent Ozar Unlimited this year, and we made it! I’m not sharing the goal publicly yet, but I’ll circle back in a couple/few years and blog about it in my Life Quest category. Completed 2013. It’s been a few years now, so let’s un-redact that: the company hit one million dollars per year of revenue. To be specific, this wasn’t…
Read

How the Company-Startup Thing Worked Out For Me, Year 3

, , , ,
10 Comments
It’s time for my annual update on the wild ride. A brief recap of what’s happened so far: April 2011 – started the company. April 2012 – year one finished, but I didn’t blog about it right away. I wanted to get it into the rear view mirror for perspective before blogging. April 2013 – year two finished, so I blogged about year one. April 2014 – year three finished, so I blogged about year two. April 2015 – year four just finished, so I’m blogging about year three – April 2013 to April 2014. When last we met The company logo…
Read

How the Company-Startup Thing Worked Out For Me, Year 2

, , ,
2 Comments
About a year ago, I shared the first post in what will hopefully be a long series about starting and growing a company. The timeline went something like this: April 2011 – started the company. April 2012 – year one finished, but I didn’t blog about it right away. I wanted to get it into the rear view mirror for perspective before blogging. April 2013 – year two finished, so I blogged about year one. April 2014 – year three finished, so I’m blogging about year two now. When Last We Met As we finished up year 1, we had just brought…
Read

Consulting: Startup or Lifestyle Business?

, , ,
2 Comments
In the startup world, these two terms mean very different things. A startup is a company designed for growth. It has to scale far beyond the founders’ skills and time – and that means rapidly taking on additional staff and risk. Startup founders live a compromise: they work their tails off night and day, trying to deliver value as quickly as possible, with the end goal of selling their company. To deliver on everything, they have to hire staff quickly too, and the founders ask their staff to hustle just as hard. A lifestyle business helps the founders live a…
Read

Hi. I’m Brent Ozar.

That's me, Brent.

I live in California with my wife Erika. I'm on an epic life quest to have fun and make a difference.

I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.

profile for Brent Ozar on Stack Exchange, a network of free, community-driven Q&A sites
Menu