In the startup world, these two terms mean very different things. A startup is a company designed for growth. It has to scale far beyond the founders’ skills and time – and that means rapidly taking on additional staff and risk. Startup founders live a compromise: they work their tails off night and day, trying to deliver value as quickly as possible, with the end goal of selling their company. To deliver on everything, they have to hire staff quickly too, and the founders ask their staff to hustle just as hard. A lifestyle business helps the founders live a…Read
Brent Ozar Unlimited
Companies are like Dungeons and Dragons characters. While it’d be awesome roll perfect 18s for all of your attributes, but the reality is that you’re not going to be strong AND wise AND charismatic. You’re going to have to make some tough decisions. You’ve only got so many hours in the day, and only so much resources at your disposal. What’s your product? When I first got started consulting, I thought the product was just me, full stop. I’m here – I’m a smart fella – what do you need done? That doesn’t scale well, though – it’s hard to…Read
A little over two years ago, I partnered up with Jeremiah Peschka, Kendra Little, and Tim Ford to turn my blog, BrentOzar.com, from a blog into a consulting company. I didn’t want to live-blog the business-building process. As life unfolds in front of you, it’s a noisy, jumbled mess with everything happening at once. Plus, like Salman Rushdie wrote in Midnight’s Children, “Most of what matters in our lives takes place in our absence.” To give myself better perspective and a bigger picture, I decided I’d wait at least a year before blogging about anything that happened. It’s going well,…Read
We give away sp_Blitz™, a totally free health check tool for Microsoft SQL Server. It looks for all kinds of common reliability and performance problems and gives you a prioritized to-do list. The number one question I get about it – by far – is, “Why do you give it away for free? Why don’t you charge for it?” Free Beer vs Free Speech We need to start by considering the word free. In the software world, there’s two ways to look at it. The Wikipedia article on Gratis versus Libre sums it up well: Gratis versus libre is the distinction…Read
Hi. I’m Brent.
I live in California with my wife Erika. I'm on an epic life quest to have fun and make a difference.
I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.