Last month, I wrote about the pricing tests we ran in advance of our subscription training class launch. I explained why the winner was this one: Price Test #3: The Highball Going into the launch, I had a lot of questions. Here’s how they turned out. Which option was the most popular? DBAs – 29% of buyers (126) opted for this Performance – 29% (125) Enterprise – 41% (177) Wow! The dead-even split between DBAs and Performance totally shocked me. I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan…Read
Lemme be the first to say that I’m not an expert on this stuff. There are SaaS experts doing a way better job of this. However, here in our smaller database server community, it’s a different story – so I figured you might enjoy reading how this works behind the scenes, dear reader. I recently decided to change the pricing model on our training videos. Before, you paid a fixed price (say $299) for 18 months access to a single video, or $699 for 18 months access to all of our training videos. The vast majority of buyers just bought everything,…Read
First, the projects that didn’t count: For a couple of years, I acted as an internal consultant at a hotel management company, jumping around from project to project and hotel to hotel. I treated my full-time job as a series of consulting projects, but that doesn’t really count here. I did side work for past bosses – that doesn’t count either. I ended my presentations with “for help, contact me” and that got me a few half-day gigs on the weekends For a project to count, I figure it had to involve multiple days, and at least 3 zeroes on…Read
It’s really hard to find good DBAs these days, so some of my friends have started doing part-time consulting after hours and on weekends. They often ask me how to set their rate, and there’s a lot of interesting questions around that. Cooperation Options Working Together – You and the client staff must both be online together, sharing screens, and talking through a problem. This is what clients usually want by default. Solo – You get access to the client’s systems via VPN, and you can do the work on your own without having the client involved. Examples of this…Read
Hi. I’m Brent.
I live in California with my wife Erika. I'm on an epic life quest to have fun and make a difference.
I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.