In the SQLcommunity Slack #Consultants channel, Steph Locke (@StephLocke) asked if anyone was doing free consultations or office hours as a way of growing your opportunities. We had a good discussion in there, and I’d highly recommend that freelancers and consultants join that channel for help. I’ve done a free 20-30 minute sales call for years, and here’s the process that works for me. Let clients book the date/time. I used to make folks email us first with a brief description of their pains. We’d read that, make sure our company was a good fit, and send back a reply…Read
Most of my sales work involves a productized service: the SQL Critical Care®, a package of consulting work with a defined set of steps and a finish line. But sometimes on introductory calls, prospective customers just start venting. They complain about performance, management, capacity planning, architecture, upgrades, downtime, cost, staffing, the last guy, and a litany of stuff. As a consultant, though, I can’t write a Statement of Work for that. Or to be more specific, I can’t write it up in a way that an executive will actually sign the contract to let us start work. So when I’m not…Read
I bet you hate salespeople. Yeah, for the most part, me too. Bad news: if you start consulting, you’re gonna have to sell your time. You have to figure out how to talk people into signing a contract that says, “We’re going to do ___ for you, and you’re going to pay us $___.” Both of those blanks are completely up for negotiation, and frankly, your customers are in a better negotiating position than you. Would you buy a slightly used consultant from this man? Good news: if you put some work into your company from the start, the sales process doesn’t…Read
Hi. I’m Brent.
I live in Iceland with my wife Erika. I'm on an epic life quest to have fun and make a difference.
I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.