business

Building the BrentOzar.com 2017 Black Friday Sale

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In 2013, just for fun and with almost no forethought, I announced the company’s first Black Friday sale. I figured that I love shopping for Black Friday deals online, and maybe other SQL Server people would get a kick out of it too. The first year was mostly for fun, but it turned out people loved it. I put more and more thought into it in over time, like starting the sale earlier (because a lot of corporate folks wanted the ability to get in on it, but getting pricing approved at midnight on Black Friday wasn’t gonna happen.) Gradually,…
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Tools We Use for Remote Work

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A reader emailed in to ask: We are in the process of trying to move to working remotely more often. I know that your team for the most part are all pretty remote and also work remotely with a lot of your customers. Just wondering if you could give me a list of what technologies you use for conferencing, team meetings, etc.  Also maybe some pros and cons and\or issues you have run into. Here’s my favorite apps: Slack for chat – we used to use Stride (formerly Hipchat), and it was alright, but Slack gained more traction WebEx for…
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Porsche 911 Targa that I definitely don't own

Should You Take a Salary When Starting a Consulting Company?

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In the startup world, the general advice is for founders to pay themselves $50k-$100k/year until they get outside funding. Your net worth ends up higher – but only if you hustle and grow the value of your company, since your net work mostly consists of your ownership stake. When you build a consulting company, there’s an unbelievable amount of unpaid labor to be done: hiring staff, training them, managing them, improving the deliverable product, marketing, sales, contract negotiations, expenses, accounting, taxes, web site maintenance, you name it. It’s all too easy to say, “We should really pay ourselves for doing…
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The Freelance Calculator

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If you’re thinking about going freelance, here’s a handy Freelance Calculator by Chelsea Shaw (@chelshaw). See the Pen Freelance Calculator by Chelsea (@chelshaw) on CodePen. (Big props to Chelsea – I originally just sketched out the UI, and she knocked out all the code! You readers are amazing.) Hours per week = the number of hours you’re going to work, but work includes both billable hours as well as non-billable (paperwork, email, travel, blogging, presenting.) % billable = the percent of your work that you can actually charge for. Hourly rate = what the clients actually pay. Being an independent…
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So How Did the Pricing Test Work Out?

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Last month, I wrote about the pricing tests we ran in advance of our subscription training class launch. I explained why the winner was this one: Price Test #3: The Highball Going into the launch, I had a lot of questions. Here’s how they turned out. Which option was the most popular? DBAs – 29% of buyers (126) opted for this Performance – 29% (125) Enterprise – 41% (177) Wow! The dead-even split between DBAs and Performance totally shocked me. I’m not sure yet how much of the split is due to lower pricing – maybe people are buying the $39 plan…
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WordPress Plugins I Use to Sell Training Classes

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First, a few disclaimers. If I started today with a mission to build a $1mm/year e-commerce business, I probably wouldn’t start with WordPress – I’d probably go with a purpose-built e-commerce tool like Shopify. There are even folks out there who will tell you not to start a blog on it either, and that there are better static content generation tools that don’t require web hosting. However, I’ve been powering BrentOzar.com with WordPress for over a decade, and it’s grown into one heck of a consulting and training business. I’m running over $1mm/year through it, so I should probably talk about the setup…
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How the Company-Startup Thing Worked Out For Me, Year 5

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Every year, I stop to look back at what happened a couple of years ago. This post covers April 2015-April 2016. My cofounders and I were all ready to try something new. Jeremiah, Kendra, and I had the same vision for where the business was going next (on-premises software), what the next steps were, and the speed at which we’d make the journey. We didn’t want to kill consulting and training, mind you, just wanted to build up a third profitable leg for the business. At the company retreat in Oregon, mid-2015 But in year five, both Jeremiah and I had the…
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Epic Life Quest: Another million dollars.

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Teaching in Portland, 2016 In my Epic Life Quest, sometimes I post [Redacted] achievements. It’s stuff that I’m really proud of, but I’m not quite ready to talk about publicly yet. The last one was hitting the $1mm/year total revenue mark. A while back in Level 7, I wrote: [Redacted] – I set a revenue goal for our company’s online sales (training classes & videos), and we crossed it. I’m not sharing the goal publicly yet, but I’ll circle back in a couple/few years and blog about it in my Life Quest category. Completed September 2015. It’s been a while now, so let’s un-redact that and…
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How I Ran Pricing Tests for Training Subscriptions

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Lemme be the first to say that I’m not an expert on this stuff. There are SaaS experts doing a way better job of this. However, here in our smaller database server community, it’s a different story – so I figured you might enjoy reading how this works behind the scenes, dear reader. I recently decided to change the pricing model on our training videos. Before, you paid a fixed price (say $299) for 18 months access to a single video, or $699 for 18 months access to all of our training videos. The vast majority of buyers just bought everything,…
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How I Handle Intro Calls with Consulting Prospects

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In the SQLcommunity Slack #Consultants channel, Steph Locke (@StephLocke) asked if anyone was doing free consultations or office hours as a way of growing your opportunities. We had a good discussion in there, and I’d highly recommend that freelancers and consultants join that channel for help. I’ve done a free 20-30 minute sales call for years, and here’s the process that works for me. Let clients book the date/time. I used to make folks email us first with a brief description of their pains. We’d read that, make sure our company was a good fit, and send back a reply…
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Hi. I’m Brent.

That's me, Brent.

I live in Iceland with my wife Erika. I'm on an epic life quest to have fun and make a difference.

I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.

profile for Brent Ozar on Stack Exchange, a network of free, community-driven Q&A sites
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