Our first Augusts scared the hell out of me.
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We started Brent Ozar Unlimited back in 2011, and we had plenty of surprises along the way. We’d worked for consulting companies before, but we’d never run one. Our first surprise came in August 2011: incoming business simply stopped. We were terrified. What had we done wrong? Were customers just not that into us? Did we need to revamp our strategies? There were moments where we really doubted ourselves and the business we were trying to build. Fortunately, work started coming back in September, so we didn’t have too much time to freak out. Then it happened again in 2012 –…
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