Working ON Your Business vs Working IN Your Business
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Working IN your business means being a revenue-producing, product-fulfilling member of the team. Working ON your business means designing, planning, refining your business, but not directly producing revenue. Independent consultants typically work IN their business. When you’re a lone independent consultant or contractor, it’s easy to fall into the trap of spending all your time working IN your business. You find one or two good clients, and they’re willing to buy as much of your time as they can get. You work for them long hours, maybe 40-60 hours per week. Then one of them changes tacks, and doesn’t want…
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