The Price is Right Arrange this list of things in order based on how much they cost: SQL Server Standard Ed. licensing for four cores SQL Server Enterprise Ed. licensing for one core One typical day of employee time One week of a team’s time (4 people) 64GB of memory 256GB of memory A mirrored pair of 1TB SSDs Without searching the web for prices, put those items in order. Do it on a scratch piece of paper – first estimate how much you think each one costs, then put them in order. How does this impact the way you do performance tuning, and…Read
First off, if you’re one of my clients, rest assured that this story isn’t about you – even if I’ve graciously terminated our relationship at some point in the past. This is an actual true story from a few years ago. When I’m working with a new client, we check backups together first. We all need to be on the same page about how often the backups are performed, whether they’re succeeding or failing, and where they’re being written. It’s not unusual for us to discover problems together. Backup jobs fail, custom scripts miss newly added databases, or mission-critical databases are…Read
Mike Walsh asked a few folks for 4 things they wish they’d have known earlier. 1. You have customers, not users or coworkers. Every person you work with today is a potential reference and a customer for you down the road. Treat them with professionalism and respect. 2. Focus on your customers’ pains. Ask them what sucks, and how you can relieve that pain. Your database server won’t give you a raise for decreasing fragmentation. 3. Keep it short and sweet. Typing a lot doesn’t show off your knowledge – it shows that you don’t respect others’ time. Give them the right information…Read
It looks so easy from the outside – just slap together a title and an abstract, set up a web page, and the money just comes rolling in, right? Nope. I’ve done training classes around the world, from conferences to private classes to cruise ships. Since we just launched another one, I figured it’s a great time to share some of the logistical questions you’ll want to consider. It’s not a complete guide on how to plan a training class – it’s just a starting point: Who will attend your training class? Who’s your target audience? What’s their job description? What’s the pain they’re facing?…Read
Here’s some of my favorite stuff. No affiliate links, just recommendations. The One Service Every Consultant Should Use Internet plumbing glue as a service: Zapier – from free to $99/month. I have to start with this one because it’s the service we use to tie everything together. It listens for triggers and takes actions. For example, when you buy an online class from me, Zapier registers you for the webinars you picked, subscribes you to your chosen email newsletters, and makes an entry in our customer relationship software. All of that without any web development work whatsoever – now, there’s still plenty…Read
Badges badges badges badges badges badges badges badges badges badges badges badges MUSHROOM MUSHROOM Before I did a lot of speaking, I assumed there were two types of speakers. One group just loved volunteering to help people. The other group was a bunch of money-hungry people that wanted to talk attendees out of their wallets. Now that I do a lot more speaking, I don’t just assume that this is true – I am convinced it’s true. For example, I accidentally sat in a vendor session at SQLSaturday Chicago, and I was flabbergasted by the blatant advertising – frankly, hucksterism – coming from…Read
About a year ago, I shared the first post in what will hopefully be a long series about starting and growing a company. The timeline went something like this: April 2011 – started the company. April 2012 – year one finished, but I didn’t blog about it right away. I wanted to get it into the rear view mirror for perspective before blogging. April 2013 – year two finished, so I blogged about year one. April 2014 – year three finished, so I’m blogging about year two now. When Last We Met As we finished up year 1, we had just brought…Read
In the startup world, these two terms mean very different things. A startup is a company designed for growth. It has to scale far beyond the founders’ skills and time – and that means rapidly taking on additional staff and risk. Startup founders live a compromise: they work their tails off night and day, trying to deliver value as quickly as possible, with the end goal of selling their company. To deliver on everything, they have to hire staff quickly too, and the founders ask their staff to hustle just as hard. A lifestyle business helps the founders live a…Read
First things first, I don’t want to be your remote DBA. No thank you, unsubscribe. I never want to be on call again. From 1993 until 2008, I had an electronic tether – first in the hotel & restaurant industry, then IT. When I went to work for Quest Software as an evangelist in 2008, one of the biggest job benefits was being able to not answer the phone on weekends and holidays. Oh, sweet personal life, how I missed thee. But I get tempting emails from companies that usually go like this: “We’ve got a few database servers that are mission-critical.…Read
A friend of mine was asking for advice about starting up a consulting company, and I realized I’ve got a lot of good links piled away. Here’s some of my favorites: Me and my wonderful cofounders Designing the Business So You Want to Be a Consultant – explains the different kinds of consultants, how they manage money, how to build customer relationships, and more. Your Crappy Little Services Business – there’s nothing wrong with building a consulting company instead of an aggressively growth-focused dot-com startup. The Hacking Business Model – we wanted to run a really different consulting company, and we wrote up…Read
Hi. I’m Brent.
I live in Iceland with my wife Erika. I'm on an epic life quest to have fun and make a difference.
I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.