Last weekend, I had the privilege of speaking at SQLSaturday Houston. Allen Kinsel, Devon Leann, Joe Hellsten, and so many more volunteers did a fantastic job of putting on a totally free event for hundreds of attendees.
I’ve never organized one of these events myself – I’m just not that ambitious – but because I get to see some of what goes on behind the scenes on event day, I want to give you a quick peek at just how much selfless work these volunteers do for you, dear reader.
Here’s just a sampling of the work they have to do before the event:
- Find a venue – which is surprisingly hard to find one space with multiple classrooms, projectors, WiFi, and keep costs as low as possible
- Announce a call for speakers
- Line up sponsors – companies who are willing to fork out money to pay for your free training
- Recruit volunteers who are willing to work leading up to the event, plus on the day of the event, and may not be able to even see the sessions they wanna see
- Pick the sessions, trying to curate a well-rounded agenda and foster local speakers
- Plan coffee and hydration for attendees, get a lunch caterer
- Get bags for attendees, and coordinate sponsors who want to put swag in attendee bags
- Deal with accounting/banking/paperwork for all this, trying not to lose money or go into personal debt for cost overruns
- Email speakers, sponsors, and attendees leading up to the event so they have the right travel logistics
- Decide whether to do online speaker feedback (which attendees rarely use) or print the feedback forms (which attendees use and speakers love, but takes more work)
- Help vendors ship their booth gear to the closest location, even to the volunteers’ houses and the volunteers drag the stuff into the event
- Stuff hundreds of attendee bags full of sponsor swag
- If there’s extra money, maybe do a speaker dinner or drinks

And then on the day of the event:
- Bring in the coffee, breakfast, water, snacks
- Coordinate with sponsors to set up tables and raffle entries, make sure the sponsors are happy campers and will come back next year
- Put signage around the venue so attendees know where to park (remember, hundreds of people)
- Put signage inside the venue showing which sessions are where
- Set up the speaker room and make sure all the speakers showed up
- Check in attendees, helping some folks print their entries, give them their bags
- Coordinate volunteer room monitors
- Help speakers who didn’t bring the right cables, or who have projector problems
- Find speakers who can cover for no-show speakers
- Help the lunch caterer set up and tear down
- Run a raffle drawing to help promote the sponsors
- Clean up the venue after it finishes
- If there’s extra money, maybe do an attendee party afterwards
If you’ve attended SQLSaturday or DataSaturday, and if you got value out of it, you should think about volunteering to help put the next one on. DataSaturday runs on the backs of regular people just like you. Speaking isn’t the only way to help – and in fact, I think the speakers might just have the easiest job at the conference.
Wanna help? Find a nearby upcoming DataSaturday. The event page will have a call for volunteers. You should volunteer. You’ll be exhausted afterwards, but incredibly fulfilled. These people are just like you, and they make a huge difference in the SQL Server community.
They are the SQL Server community.
9 Comments. Leave new
Thanks Brent! A few other things I learned from helping organizing, finding sponsors, and speaking at the first SQL LA this prior Saturday:
-Venue is very important and maybe 1/2 of the attendees won’t show up. If its a very popular location, maybe 1/3 won’t. If you are going to organize multiple venues for 1 event in a single campus or location, ensure that 1 company is in charge of the overall location details.
-Talk to the local companies about food, ask if they get discounts from the local vendors and who the better vendors are within your own budget. Don’t cheap on food, or snacks. Get extra and donate it to a shelter if you get too much food.
-Print out the raffle tickets and other items ahead of time. Most people won’t come with it pre-printed.
-Lots of signs to direct people around.
-Anything being done last minute needs to be double checked.
-Ask for help from the SQL Community and get volunteers.
Ali – great points, yeah. That’s all additional work. Hard stuff!
Brent, Thanks so much for exposing all that putting on a SQLSaturday entails. If I’d read this back in 2011, however, I’d have never organized the first SQLSaturday in Houston! This recent event was our 6th (we skipped 2013) and from my perspective the best yet, mostly because I had completely relinquished my prior responsibilities to the current team. LOL! Having a core team with some continuity from year to year is important, but you also need to account for burn out and bring in new folks. As you point out it is all volunteer work and we all have very demanding day jobs, so organizing a SQLSaturday is truly a labor of love to our local SQL Server Community. However, I am blown away every year at the quality of speakers (such as yourself) that also give of their time and incur travel costs to provide much needed training to those who may not otherwise have had the opportunity to expand their skills. So, kudos again to Allen, Devon, Joe, Lynn, Rebecca, Jamie, and Scott for their tireless efforts hosting another successful event in Houston. And, thanks to all the countless volunteers around the world who are doing the same thing for their local communities.
Nancy – my pleasure, and great job setting up the event again this year!
Good list, and it’s certainly a lot of work. Kudos to all that spend the time organizing and volunteering. I also thank everyone that’s willing to pitch in if asked.
Burn out happens, and this is one reason I always recommend simplifying and trying to do a little less at the event to reduce the stress.
Teams? You guys got teams?
I agree Ali Razeghe !
-Print out the raffle tickets and other items ahead of time. Most people won’t come with it pre-printed.
-Lots of signs to direct people around.
Since SQL Sat is going away, you can update the link with https://sqlsathistory.com/ for the history, and https://datasaturdays.com/ for future events
You bet, done! Thanks sir.