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Survey Says: My #SQLsummit 2016 Session Ratings & Comments

Room 6E. No pressure. Instagram

After conference attendee feedback comes in, I like to blog about it to talk about what worked and what didn’t. This year, I think things worked fantastically overall.

Intro to Internals: How to Think Like the SQL Server Engine

Abstract: When you pass in a query, how does SQL Server build the results? Time to role play: Brent will be an end user sending in queries, and you will play the part of the SQL Server engine. Using simple spreadsheets as your tables, you will learn how SQL Server builds execution plans, uses indexes, performs joins, and considers statistics. This session is for DBAs and developers who are comfortable writing queries, but not so comfortable when it comes to explaining nonclustered indexes, lookups, sargability, fill factor, and corruption detection. (75-minute session)

My worries: some of you may have seen this session in various forms, since it’s one of my more popular ones, and I’ve since open sourced it. For it to work, you HAVE to have 3 printed pages in your hand. I figured I’d just print the handouts and put them on seats before the session starts, but there was one big problem: I was in the very biggest room. I couldn’t print 3 pages x 1000 people and get that all distributed fast enough. So instead, I reworked the deck so that it only used the clustered index and a single nonclustered index (the white and black pages), and then I printed them on a single piece of paper, double sided. Before the session started, the team helped me put a handout on every other seat (about 500 in total).

Attendee ratings: (514 attendees, 147 responses)

Comments (excluding the ones about the room logistics, which were generally great) included:

My thoughts: woohoo! You liked it, and thank you so much for the ratings – that’s really awesome. I totally hear the “wish it went even deeper” thing, but this was a 100-200 level session. I do indeed do much deeper stuff – but I tend to put those in our training classes.

500-Level Guide to Career Internals

Abstract: This is not yet another career session that tells you to be friendly and network. Forget that – this is about using your IT skills to reinvent the way you get paid. Brent will explain how he went from DBA to MVP to MCM to business founder. Brent will show you simple techniques to build a blog, a brand, and a business without that pesky personal networking stuff. He will explain why you have to give everything away for free, and why you cannot rely on the old methods to make money anymore. It will not be easy – and that is why this session is level 500. This session is about radical methods that achieve radical results. (Half-day session)

My worries: There are a small handful (and quite a handful they are) of community members that are very heavily anti-branding, and they complain a lot whenever I mention my own site. I knew going in that I had to confront that head-on and say right from the start, “I’m not selling you anything – this is about showing you what I did, and giving you the tools to do the same thing.” After all, PASS approved the abstract, and it’s pretty clear that I was going to be talking about me and my work a lot.

Attendee ratings: (208 attendees, 45 responses)

Comments included:

My thoughts: Yay, you liked it! I always feel really self-conscious talking about career stuff because part of me feels like I’m not really qualified. I’m not professionally trained in how to do career stuff, but at the same time, I go, “Well, I guess things are working for me, so I should talk about how I’m doing it.” It sounds like it was well-appreciated.

So What Do I Do Next?

This year, I took the approach of only submitting things I’m really passionate about teaching – sessions I’ve refined over and over at user groups, SQLSaturdays, FreeCons, etc. I think the scores and the comments reinforce that practice makes perfect – if you wanna kick ass at an international event like Summit, then it’s easier if the material is well-rehearsed.

For next year, my first reaction is to say, “What’s the hardest thing I could possibly teach you in a 75-minute class?” That feels like a fun challenge – designing, writing, and testing that material in time to submit it for Summit 2017. We’ll see how it goes.

If you enjoyed this post, here’s some of my past reflections on how I did, and how I’ve worked to get better:

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