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Book Review: The Mom Test by @RobFitz

7 years ago
book review, business, marketing
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If you’re thinking about offering something – a piece of software, a service, training, or an e-book – you need to know if people are going to buy it. (And buy includes free stuff, because it costs their time.)

Getting the truth is surprisingly hard.

I used to think I’d just flat out ask people and they’d be honest with me, especially if I explained that I needed their honesty because I was about to place a big bet on it. Instead, it turns out people want to say yes because they don’t want to insult you and they figure you’ve already got your mind made up anyway.

@RobFitz‘s book The Mom Test explains how to get the honest answer using non-leading questions that get very specific answers. I know, you read that sentence and just say, “I just need to use non-leading questions that ask for specific answers,” and you’d be right. The premise is very short and simple.

The real value in this book is the examples, because people like you and me are just doing this for the first time.

I passed the Mom Test.
I passed the Mom Test.

It explains:

  • How to find out if your buyer has a problem
  • How much pain that problem is causing
  • What pain relief options they’ve considered
  • Why you have to memorize your 3 questions
  • How to really understand the answers to get to the real product

It’s a fantastic book worth your money and your time.

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Price: $19.99
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book review, business, marketing
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Hi. I’m Brent.

That's me, Brent.

I live in Las Vegas, Nevada. I'm on an epic life quest to have fun and make a difference.

I co-founded Brent Ozar Unlimited to help make your SQL Server go faster. I also maintain sp_Blitz® and the open source First Responder Kit repo.

My current car collection includes a Jaguar XKR-S, Porsche 944 Turbo, Porsche 356 Speedster replica, and a Ferrari 328 GTS.

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