presenting

The Logistics and Economics of Speaking in Europe

February 24, 2015

I’m heading out on a tour through Europe to speak at SQLRally Nordic and SQLBits London. Here’s what the schedule looks like: Weds, Feb 25 – fly out of Chicago to Frankfurt. Thurs – fly from Frankfort to Copenhagen. Fri-Sun – enjoy a weekend in Copenhagen and adjust to the jet lag. Mon – teach an all-day pre-conference class at SQLRally Nordic. Tues – teach a one-hour conference session. Weds AM – fly from Copenhagen to London, get to the conference hotel on the other side of town. Thursday – teach an all-day pre-conference class at SQLBits. Friday – teach a one-hour…

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When Good Presentation Demos Go Bad

February 17, 2015

presenting, training

Sooner or later, despite your best efforts to rehearse, one of your demos will fail. You’re going to try to fix it really quickly without the audience noticing. It won’t work because the entire audience is at least vaguely familiar with the subject material. Your entire delivery will instantly come unglued. Your posture will change, your voice will get quieter. Watch the body language of the presenter on the right: The presenter clearly feels like he’s lost control of the demo – and the crowd – when in reality, he’s got an amazing opportunity. Don’t get me wrong, he’s under a…

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The Best Presentations are Based on Pain

February 10, 2015

consulting, presenting, training

Trying to figure out what to submit for 2015 conference abstracts? Over and over, I see people describing their session in terms of how awesome it’ll be, or what a great time the attendee will have, or how the presenter is really excited about the topic. Nobody cares. Seriously. Put the exclamation points down. tl;dr – here’s the winning formula: Identify the pain that’s driving an attendee crazy. Build the simplest, fastest, cheapest relief for that pain. Describe the pain and the relief in as few words as possible. It’s that simple. But this is one of my favorite subjects, so I’ll…

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How to Do a Successful Lightning Talk

December 16, 2014

lightningtalks, presenting

Ten-minute presentations aren’t easier than 60-75 minute sessions. They’re much, much harder. Start by writing the first sentence and the last sentence. If you only have ten minutes, you don’t get the luxury of an agenda slide or a recap slide – you get a single sentence for each. Ideally, the first sentence describes a pain or a frustration with not understanding a concept. Here’s examples I’ve used: Database administrators often wonder what the term CXPACKET means. Are you stumped about SQL Server licensing under virtualization? Why are we supposed to make sure Page Life Expectancy is over 300? These sentences can seem cryptic…

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How to End Every User Group and Conference Presentation

December 9, 2014

marketing, presenting

“To learn more, go here.” Say this while pointing at the screen, which is displaying a short link to a page on your blog. That page has your list of resources – not just things you’ve written, but things you find interesting about the topic. Why? Because you just got done presenting about a topic you love, and you’ve gotten the audience excited about it too. They already picked your session because they needed help with something, and you’ve shown a few ways to get started. Now they see you as an expert, and they want to keep the learning going.…

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How to Have a Great Time at Conferences Like #SQLPASS

November 4, 2014

conference, presenting, sqlpass

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One of the things I love about conferences is that I’m suddenly surrounded by hundreds or thousands of people who do exactly the same thing I do for a living. We work in kind of a loner field – data professionals often have to work alone in an organization, with nobody else to understand what we do. It’s incredibly therapeutic to suddenly be able to talk to someone else who gets it. We can vent together about how tough our work is (and how rewarding it is when we get it right.) Before you know it, you’ve made lifelong friends…

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Why I’ll Miss SQLBits XIV (Updated: I’m Going!)

October 29, 2014

presenting, sqlbits

UPDATE 30 Oct – Good news! The SQLbits organizers reversed course on this decision and let presenters opt out of the pre-con recordings. I’ve submitted sessions (including pre-cons) and I’m crossing my fingers that I’ll get accepted. Hope to see everybody in London! Here’s the original post: I’ve glowed about how much I love SQLbits, but I’m going to have to miss the 2015 version. Session submission is going on right now, and the speaker contract includes a tricky line: “If I am selected to present a Training day, then I understand that SQLBits may record the session. Distribution of…

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Reading My #SQLbits Attendee Feedback

October 7, 2014

conference, presenting, sqlbits

I did four sessions at this past SQLbits – so how’d I do? Watch Brent Tune Queries The content of this session is as self-explanatory as it gets. I start with a handful of slides explaining my thought process when I approach a slow query, and then I go into SQL Server Management Studio, show a slow query, and gradually make it go faster. The title alone breaks common conference rules – you’re not supposed to have your name in the abstract, for example – but I’m vain enough to think it makes sense here. If you like the title,…

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The Kardashian Approach to Becoming an IT Celebrity

August 19, 2014

blogging, career, marketing, presenting

So you want to be “Internet Famous” in the IT community, but you don’t want to spend your mornings and weekends slaving away on the work I described in my last post? I’ve got good news – there’s an easier way. Think About Celebrities You “Know” If you’re like me, you watch television, and you’d count some/many/most of the people on TV as celebrities, for various values of celebrity. For example, I was walking down a New Orleans street after dark once and saw Josh Harris, now skipper of the Cornelia Marie, a crab boat on the show Deadliest Catch. He had…

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What If You Want to Be “Internet Famous?”

August 12, 2014

blogging, career, marketing, presenting

There’s a lot of reasons to blog, present, and build a brand – get a better job, change careers, raise your billable rate – but what if you just want to be known by name amongst the community? I was chatting with a blogger about how to be successful, and the first step was defining what success meant to him. One of his goals was to be recognized when he walked into a conference – but he didn’t want to “be famous for being famous,” like a Kardashian kind of thing. I know some of you are going to cringe,…

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presenting

Hi. I’m Brent.