Brent Ozar

Should You Take a Salary When Starting a Consulting Company?

In the startup world, the general advice is for founders to pay themselves $50k-$100k/year until they get outside funding. Your net worth ends up higher – but only if you hustle and grow the value of your company, since your net work mostly consists of your ownership stake.

When you build a consulting company, there’s an unbelievable amount of unpaid labor to be done: hiring staff, training them, managing them, improving the deliverable product, marketing, sales, contract negotiations, expenses, accounting, taxes, web site maintenance, you name it. It’s all too easy to say, “We should really pay ourselves for doing this unglamorous work.”

But when we started Brent Ozar Unlimited, we didn’t take any salaries at all. We figured that since Jeremiah, Kendra, and I were all consultants, we could make money directly. Each partner got a percentage of the consulting work that they personally did, but the rest of the money stayed in the business.

Porsche 911 Targa that I definitely don’t own

We figured that if we were going to hire people, we needed to build a little money fort inside the business. In the event that an employee didn’t have revenue associated for a few months, we still wanted to be able to pay their salary. (That goal ended up coming in handy, and I’m really thankful – if it wasn’t for that, we’d have probably had to close the company’s doors.)

When we finally had enough unpaid labor involved (due to growing head counts, taxes in different states, and selling goods online to EU citizens), rather than paying ourselves for it, we hired an admin to offload 40 hours a week of it – but the unpaid work for the partners continued (and continues!) to grow. It’s just a byproduct of running a growing company.

Taxes make this tricky.

Here comes the really challenging part: in a pass-through LLC, the founders get taxed on profits even if the profits stay in the business. To keep things overly simple, let’s say in a one-founder bootstrapped consulting company:

The more successful you are, and the more you want to sock away in the business’s savings, the more you get penalized on your personal taxes. Businesses are encouraged to cut things as close as possible, keeping as little cash as possible in savings.

SaaS startups don’t have this problem because they don’t make any significant income for years. Their cash comes from investors, so it’s not revenue.

So should consultant founders take a salary?

The Porsche 911 Targa I do actually own

There’s probably a little survivorship bias here, but in our case, I’m really glad we chose not to take salaries. (And I still don’t take one.) Cash in the business’s checking account doesn’t let me buy that Porsche 911 Targa that I want today, but it fuels the company’s fire to hopefully let me get one years from now.

In your case, talk to a good attorney and a good accountant. When you’re starting a business, ask around in your circles for local folks who specialize in this kind of thing. Attorneys & accountants will usually have a 30-minute call with you for free, and a good one will ask you questions about your goals, your future tactical plans, and what success looks like to you. The questions they ask will enlighten you and help you decide.